Beauty · Shiseido
Beauty, Backed by Insight
Contributing to market research and social media strategy for a Shiseido product initiative. Beginning with the audience, not the calendar.
- SectorBeauty
- ClientShiseido
- ScopeProduct initiative
- DisciplineResearch · Strategy · Social
Role
- Market research
- Audience insight
- Social media strategy
- Positioning
Most social media briefs start with the calendar. This one started earlier, with the questions the audience was actually asking, and the ones they weren't. Market research shaped everything that followed.
Contributing to market research and social media strategy for a Shiseido product initiative. Audience insight informed how the product was positioned, which conversations it belonged in, and what the communication needed to say to matter.
The strategy was written from evidence, so the creative had somewhere true to stand. Everything downstream, from the tone to the visuals to the platforms, inherited that clarity.
Results