Ethical Luxury · Website
A New Home for M'Butu
An editorial website for a specialist distributor of ethically sourced African hides and leather goods.
- ClientM'Butu
- SectorEthical Luxury Goods
- ScopeWebsite design · Digital identity
- MaterialsZebra hide · African leather goods
Role
- Website design
- Digital art direction
- Content architecture
- Brand voice
- E-commerce structure
A specialist distributor bringing ethically sourced exotic African leather goods to a discerning market needed a website that made provenance and craft as visible as the products themselves. Not another catalogue, but a considered piece of publishing.
An editorial architecture that leads with story: origin, materials, sourcing standards and the people behind the pieces. The commerce sits within that story rather than in front of it, so the browsing experience feels closer to a gallery than a store.
A digital home that treats provenance as a design principle. Every product page reads as a short piece of writing about its material, its region and its maker, giving buyers the context that ethical luxury actually needs.
Results