The Founder
Curiosity, with discipline.
Third Horizon was founded by Janin, a strategist and marketer whose career has moved deliberately across the boundary between commercial thinking and creative work.
- BasedDoha · Working worldwide
- EducationPhD, Marketing · BBA, International Business & Management
- Doctoral focusCustomer engagement with technology
- RecognitionShortlisted · 2026 CommsCon Awards
Practice
- Corporate strategy
- Brand strategy
- Market research
- Higher education
- Business consulting
Janin holds a PhD in Marketing, with doctoral research focused on customer engagement with technology. The psychology behind how people meet, use and stay with the products and platforms that shape everyday life. She also holds a Bachelor of International Business & Management, and taught marketing at university level alongside her research.
Her professional experience spans corporate strategy, brand strategy, market research, higher education and business consulting. She has managed digital media for Mercedes-Benz, Ferrari, Lamborghini and Maserati; contributed to market research and social media strategy for Shiseido; and led the enterprise strategy launch at St John of God Health Care, shortlisted in the 2026 CommsCon Awards.
Third Horizon is the studio that grew out of that path. Small on purpose, senior by design. Every engagement runs through Janin's hands, so what you commission is what you receive.